The traditional functioning of audiovisual archives is being completely reshaped by today’s technological advancements. The expansion of fast broadband networks and the availability of software, hardware and recording equipment have broken down the barriers to the production and distribution of audiovisual content. Large quantities of multimedia materials are flowing on the Internet and into the archives every day, and all over the world ambitious projects are set up to digitalise heritage collections. Moreover, media start to look more collective and inclusive: the ubiquitous “Web 2.0″ discourse promises new levels of participatory culture in which all users are producers, sharing, appropriating and remixing content, overcoming the old regime of top-down broadcast media. Blogs, wikis, social networks and “user-generated-content” tools are presented as the new wave of voluntary alliances that users seek online. Even the traditional media are swept away into the hype: the BBC designated 2005 as the “Year of the Digital Citizen”, in 2006 Time magazine chose “You” as the as its esteemed Person of the Year.