Seth Keen

ABC Multiplatform Production is newly created division of ABC TV. The head of this division Dan Fill did the second keynote presentation. Fill manages as described in the program:

four strategic areas: Internet Broadcasting; Convergence Production; the development of ABC TV Communities, and the development of a contextual websites that support ABC TV programs on the Internet, on hand held devices and emerging platforms.

In Fills presentation he introduced of course the new recent ABC iView Player which his team had been working on 24/7 to meet the recent release date. After getting a taste of previous players presenters seemed quick to mention new and specific features. In this example not just catch-up TV but also watch on TV and digital bookmarking, along with the ability to send playlists to a friend. Fill presented 3 key “Me TV” areas:

Me TV – as content creator (mash up tools; collective contribution)
Me TV – as viewer
Me TV – as participant (multi-user creating content yourself; i.e storm hawks; ‘fanging it’)

fanging it is an example of the ABCs push to create UGC content through the creation of distinct communities.

Fanging It is an irreverent, high-energy, up-to-the-minute web/TV project celebrating all that’s unglamorous in the modern travel experience. Funded by the AFC and ABCTV, it’s a website and ABC2 series featuring real footage by real people of wild and wondrous Australian encounters. The on-air date for the series launch is early November.