AM sent across this plugin update for the embed quicktime jquery plugin. This is the full step-by-step instructions. Anything to get around flash.

Embed QuickTime is a jQuery plugin that helps you embed QuickTime movies to play directly on your webpage, instead of redirecting your video to a separate page or forcing you to embed a video using Flash. It changes regular image links to the embedded QuickTime video when they are clicked. It works with .mov, .mp4 and .m4v files.