In the Guardian technology section, ‘I told America how to eat Jaffa cakes’, written by Leo Benedictus - a tongue-in-cheek look at YouTube and some of the varied approaches to using video. Jaffa Cakes - food; a wrestling group; foot fetishism; filmmaking; dancing. Selected quotes:

In essence, Youtube.com is just a great big memory bank, where you can store your own videos and watch other people’s, banding together into special interest groups if you feel like it…But whether we call it “web 2.0″, “peer production” or “me media”, the transition itself remains clear for all to see: we are moving from an era when we were all consumers of online information into one where most of us produce it too…And it is easy to see why videos are taking over: no passage of text can offer the real personal connection one feels from actually seeing and hearing someone.