I found a useful social media report on Adrian’s blog. The sections on blogging provide an overview and follow up links. The white paper Social Media: or “How I learned to stop worrying and love communication”, is written by Trevor Cook (Trevor’s blog Corporate Engagement) and Lee Hopkins. It tackles as the sub-heading states “An introduction to the power of “web 2.0″. The blogging section covers tips on writing for blogs. The extra reading suggestions are this Stephen Downes paper E-learning 2.0. (includes a useful video version) and James Torio’s article Blogs: A Global Conservation which is a pdf (the links is down for the moment?) plus slight aside on podcasting Kevin Dugan’s post 20 Creative Uses for Podcasts. The white paper and many other extra sources provide a pragmatic, current overview on social media from a more commercial perspective.