A slightly tongue-in-cheek view by Louise Story in the New York Times on joost tv that looks at whether the long form may be the answer to online video content.

But the future of online television may lie with longer programs, the kind that merit curling up on your couch rather watching from your office chair. Most video viewing, after all, is still on television sets, and many people turn them on for hours at a time. In contrast, Nielsen Net/Ratings finds that consumers visit YouTube on average for only 11.5 minutes at a time.